Top Trends in Video Production for 2024

Video has become a crucial marketing tool for businesses to engage their audience and differentiate themselves from competitors. As the popularity of video content continues to rise, staying updated on video production trends is essential. 

In 2024, video production focuses on crafting captivating, tailored, and interactive experiences for viewers. By embracing these trends, businesses can effectively captivate their audience and make a mark in the digital realm. 

This article will discuss the latest video production trends in 2024 and how they are changing the digital world. 

Let's begin with the technology that has changed how people can watch video: Immersive 360 Video & Virtual Reality. 

Immersive 360° video and virtual reality (VR) have completely changed the way viewers experience video content. 

• 360° video allows viewers to fully immerse themselves in an interactive environment, creating a more engaging and memorable experience. 
• Virtual reality fully immerses viewers in a virtual world. It allows them to interact with the content in a more engaging way through controllers and headsets. 

As technology grows and evolves, businesses are using these immersive technologies more to create unique experiences for their audience. 

Here’s how NASA utilizes 360 video:

Artificial intelligence (AI) advancements are helping industries become more efficient, save time, and cut costs. This is extremely valuable for industries like video production, whose processes have been traditionally manual and time-consuming. 

AI-powered video production uses artificial intelligence to automate and enhance various aspects of creating, editing, and optimizing video content. This technology makes the production process faster and more cost-effective while remaining high quality. 

AI-powered video production helps businesses make high-quality videos quickly, saving time compared to traditional methods. 

AI can assist in tasks like automated editing, voiceover generation, enhanced visuals, personalization, pre-production planning, and many other production processes. 

• Scene Selection Editing. AI algorithms can analyze raw footage to find the best scenes and edit clips together automatically. This saves a significant amount of time compared to manual editing.
• AI Voiceovers. AI can generate realistic voiceovers by taking text scripts and converting it to spoken word. Without the need to hire voice actors, this saves salary costs and allows for quick revisions. 
• Video Enhancement & Visual Effects. AI can improve video quality by upscaling resolution, enhancing lighting, stabilizing footage, and creating complex visual effects and animations.
• Targeted Editing. AI can customize videos for specific audience groups using personal data and viewing preferences. This can especially be helpful in video marketing, when trying to capture target audiences. 
• Subtitle Generation. AI can generate accurate subtitles for videos, enhancing accessibility and comprehension of content. 
• Scriptwriting & Storyboarding. AI tools assist in generating script drafts and storyboards based on keywords and themes. This helps streamline the pre-production process and get initial creative direction.

As AI technology progresses, we can expect more creative solutions in video production that will improve more video production processes. 

Short-form video has become a video production trend by the rise of audiences with limited attention spans.

The rise of platforms like TikTok and Instagram Reels continue to be pushing the popularity of short, engaging videos. Short videos, ranging from 30 to 180 seconds, can grab the attention of viewers who have short attention spans. 

Businesses should adapt their video content for different social media platforms. These platforms include TikTok, Instagram, Facebook, YouTube, and LinkedIn. It is important for businesses using social media marketing to ensure their video content is tailored for each platform. This will help reach a wider audience and maximize engagement. 

Here’s how the apparel brand Patagonia uses short-form video to advocate for environmental issues. Consider the vertical video format commonly seen on social media platforms such as Instagram Reels and TikTok.

Live streaming videos involve broadcasting real-time video content over the internet to a live audience. 

This real-time content continues to grow across various platforms and industries. It offers the viewer a more instant and authentic interaction with the person or business, almost like they are with them in real life. 

Businesses can implement live streaming in their content marketing strategy in ways such as: 

• Special Announcements, where a brand can share real-time news that’s intimate for those watching. 
• Product launches, where a brand can share a more in-depth look at their upcoming products before launch
• Explainer videos, where a brand can show off the functions and features of a product. 
• Q&A sessions, where viewers can send in questions on the live stream and the creator or social media manager answers them in real time. 
• Behind the Scenes look of business processes, product creation, or day-in-the-life.

Live-streaming lets brands connect with their audience in real-time, creating authentic and engaging interactions.

SEO for videos involves optimizing video content to rank higher on Google, Yahoo, and other search engines alike. Optimizing video content for search engines increases visibility, drives more organic traffic, and attracts more views. 

SEO initiatives also make videos more accessible for people with disabilities who cannot consume the content.   

This practice is essential for video-content platforms like Youtube, as well as for videos on websites and shared across other social media platforms. 

Some key aspects of SEO for videos include: 

• Keywords. Identify relevant and trending keywords that potential viewers are searching for on Youtube or search engines. 
• Metadata. Craft a compelling, keyword-rich meta title that accurately reflects the content of the video. Write a detailed meta description that includes your main keywords. Lastly, Use relevant tags to help YouTube and other search engines understand the content and context of your video. 
• Transcripts and Captions. Upload transcripts for your video to provide search engines with more text to crawl. Closed captions makes your videos more accessible for those with disabilities, thereby being accessible to a wider audience. 
• Custom Thumbnails: Create eye-catching, relevant thumbnails that accurately represent your video content. The thumbnail is the first thing viewers see. It's important to have an eye-catching image that makes viewers want to click on the video. 
  

These trends highlight the increasing opportunity within corporate video production, as new technologies and viewer expectations constantly evolve. With the constant advancements shown in video production, it’s essential for businesses to adapt to the top trends. 

If you’re ready to take your content marketing to the next level but don’t have the capabilities, Kelly Rose Production’s is the perfect solution. 

With over 10 years of experience in the industry, they have established themselves as a trusted name when it comes to creating professional, high-quality, and trending corporate videos. 

Call (678)783-356 or fill out Kelly Rose Production’s form