How Businesses Can Leverage Video to Boost Sales and Engagement
Enhance customer engagement and achieve higher sales with professionally made videos!
People would rather watch videos than simply wordy posts in today's digital landscape. Video content grabs attention, builds trust, and drives sales like never before. Many businesses have noticed and are taking advantage of it.
Whether you're a company looking to produce new content or a start-up wanting to promote, making videos is a sure way of boosting engagement.
This article will help businesses with all the ins and outs of video marketing and the types of videos you should ask your local video production Atlanta, Georgia, to focus on to help your business grow.
Why Video is Essential for Business Growth
Marketing is all about trends, and there's one trend that's been noticeably reoccurring since the emergence of social media platforms, especially TikTok—The public consumes video content better than usual text posts, and rightly so, as videos have a unique way that helps create reactions out of people and create a more compelling narrative.
Unlike other forms of content, videos can highlight a brand's values, convey a story, or display a product in a way that will resonate with potential customers. If used correctly, businesses can establish a stronger emotional bond with their customers, creating stronger brand loyalty and trust with each customer, making video content an indispensable part of ensuring the growth and success of a business.
Types of Videos That Can Drive Sales and Engagement to Atlanta Businesses
Based on the current trends, visual media has been the leading form of content consumption and communication, creating a new post-text world.
However, with the number of media currently at the world's disposal, it can feel overwhelming to decide which type of videos you should ask your local video production company in Atlanta to make.
Worry not, and here are the videos that you should focus on before you look for video production services near me if you want your engagements and sales to skyrocket:
1. Product Demos and Explainer Videos
There's no better way to learn more about the product that you're selling than by demonstrating precisely what it does and what it's used for. After all, it's easier to follow instructions if you can see it yourself.
They're also a good way to introduce yourself, your product, and how buying or availing your services can make the audience's lives much more manageable. This is why product demos and explainer videos are incredibly popular among businesses, especially those just starting out.
Additionally, they are an excellent way to establish a brand reputation and gain the trust of your audience because they can answer frequently asked questions or guide your viewers through every step. So, here, you're promoting your product and helping your customers understand it and use it how it's supposed to.
2. Customer Testimonials and Case Studies
Aside from your products and services, you should also focus on your customers' feedback and how they perceive your products and services.
Testimonial videos are compelling marketing tools because they capture genuine feelings, ideas, tone, and body language. They offer real testimonials and proof of the worth of a service, product, and work environment to potential customers.
Here, you let a video production company in Atlanta film a customer’s reaction and how the product or service helped their life for the better.
This is an effective way to boost your sales since customers trust their fellow customers rather than the company.
So, when customers see someone they can relate to or enjoy that product or service, they're more likely to buy or avail of that product while building trust and credibility.
3. Behind-the-scenes and Brand Story Videos
Everyone loves a good
BTS (Behind-the-Scenes) video since it creates a more genuine and relatable feeling that’ll help the public connect with the company more.
Nowadays, people are more curious about the people behind the product just as much as the product itself. BTS videos offer your viewers a glimpse into your world, whether it's the excitement behind an exciting event, a day in your team's life, or the process of how your product was made and why you made it.
Brand story videos, however, show how your company started, your journey, and every challenge you overcame. This fosters a stronger connection with each customer.
4. Live Streaming and Webinars
Lastly, the videos you should focus on are live streams and webinars.
On websites like YouTube, Facebook Live, Instagram, and Twitch, live-streaming videos are broadcast in real-time, letting viewers see events as they happen.
Live streaming is unique among corporate videos since it's interactive, enabling viewers to communicate with you and others in real-time. While live streaming doesn't have to be fancy, you want to ensure you won't experience any technical difficulties if you want your customers to enjoy the live.
5. Short-Form Social Media Videos
Social media is the battleground of any business. After all, it's the quickest and easiest way of promoting your product and services to a broad audience. Social media videos often last for 60 seconds at most since you need to catch the viewer's attention immediately before they can quickly scroll away to the next one.
While it might seem easy to create a 60-second video, companies often hire a video production company in Atlanta to oversee their video since you need a concise, easy-to-digest that grabs the viewer's heart in the first few seconds.
Best Platforms for Video Production in Atlanta, Georgia
While there is a plethora of platforms where you can post your videos that'll certainly help your company boost its engagement and sales, here's a short list of the best ones:
1. YouTube
YouTube is the second-largest search engine and the platform people use to search for a specific video, whether it's informational or just a few clips from a movie. This platform is the best site to post your product demo and explainer videos as it's more adaptable to long-form video content.
2. LinkedIn
While LinkedIn might seem like an unconventional platform to post videos, it's a reliable platform filled with professionals who give high engagement to videos that provide value to professionals and businesses.
3. Instagram
Instagram is one of the top social media platforms for visual content since its overall design revolves around visual content, primarily photos, and videos, making it a powerful way to reach out to a young audience.
4. TikTok
TikTok is a relatively newer platform than YouTube and Instagram. Still, like both platforms, it centers around visual content, especially short-form videos. It is best known for its current trends, making it the perfect avenue for short, engaging, and creative videos.
5. Facebook
If Instagram is for the younger demographic, then Facebook is for the local and older demographic. Although Facebook has been around for ages, it has not once lost its standing as the most used platform in the world. Here, posting live videos, creating community engagement, and sharing longer-form content is better.
6. Website & Email Marketing
Lastly, website and email marketing are also good platforms for video production Atlanta, Georgia, through video embedding in emails or websites, which keeps viewers engaged even longer.
Tips for Creating High-Performing Videos that Will Boost Sales and Engagement
Whether you’re doing video production Atlanta, Georgia, on your own or looking for video production services near me, it doesn't hurt to learn a few tips to help you get started. Here are a few tips for creating high-performing videos to boost sales and engagement.
1. Understand your target audience.
Before looking for video production services near me, it's essential to understand your target audience. After all, you don't want to go into video production blindly. You want your video to address the concerns of your target audience, keep them hooked, and find something that resonates with them.
2. Keep it simple.
While long-form videos are fun, it's best to keep them short, especially in the current fast-paced world of social media. It'll only take a few seconds for a viewer to get hooked, so you must make it count.
3. Be creative.
Millions of people upload videos daily, so expect the competition to be tough, but one way to stand out is simply being creative. Viewers need a hook to keep them from scrolling to the following video. While it might be hard to find one immediately, seeking
professional help from video production services near me is a sure way of having one.
Choosing the Right Video Production Company in Atlanta
Videos, whether short or long form, take more than a simple recording as many steps go in video production Atlanta, Georgia.
While the process might seem overwhelming, choosing the right video production company in Atlanta can make things easier.
1. Look at their portfolio.
Before choosing the first company that comes up when you search for video production services near you, you should look at their portfolio and determine whether their style matches your desire.
2. Check reviews and testimonials.
After looking at their portfolio, it's time to check their reviews. You want a video production company in Atlanta that communicates well with its clients while offering creative inputs. One way of learning if a company has a great relationship with its previous clients is through their online reviews and testimonials.
3. Choose a team with passion.
You must find a company passionate about video production, easy to work with, knows the current
trends and quick to build on the vision you want the video to be.
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